Returns

TD Ameritrade

TD Ameritrade believes that the best returns in life are the ones that can't be measured in dollars. We were tasked with creating an NFL campaign that brought that strategy to life using Andrew Luck, the quarterback of the Indianapolis Colts. To do this, we wanted to showcase what Andrew gets out of his investment in football outside of the game: interacting with fans, his football camps and especially his book club.

To extend this campaign, we wanted to understand what NFL fans get from their investment in their team. After interviewing hundreds of real fans across the league, we highlighted a handful to showcase their unexpected and powerful returns on fandom.

Marie - Houston Texans
If you ask Marie what she gets out of being a Houston Texans fan, she'll tell you it's seeing her son light up and smile.

Pat - Seattle Seahawks
Stroke survivor Pat found out what it means when Seahwaks fans say they are “all in.”