There’s a Lesson Here

Misinformation runs rampant on social media—it’s an understatement to say it’s everywhere. But it’s also the reality we all navigate daily. So how does a 150-year-old company ensure people get real, reliable financial advice? Not with dull, skippable videos.

We teamed up with comedians Adam Ray, Chanel Ali, and Eric Williams to jump into trending social videos, proving that no matter the topic, there’s always a financial lesson to be found. After delivering a quick dose of wisdom, they directed viewers to Prudential.com for expert advice from a financial advisor.

200M+ impressions and counting
500,000+ video engagements
350,000+ clicks to Prudential.com